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Different Types of Digital Assets

Types of digital documents that should be optimized for accessibility

An educational graphic displaying various forms of digital assets that can be utilized in external and internal communications for design, broadcast, marketing, content creation, education, entertainment, and more. Assets include images, videos, design files, documents, PDFs, presentations, marketing collateral, websites, audio files, content and copy, social media posts, and more.

In today’s digital world, where reliance on websites, online services, and digital content is undeniable, the concept of a digital asset becomes all the more important. A digital asset is anything from a simple text document to a complex software program – any piece of digital content with value or a purpose. At Tamman, we understand that achieving digital inclusivity can seem like a daunting task, but the truth is, embracing it is liberating. By ensuring everyone has equal access to this vast landscape of digital information, we can empower all individuals to participate and thrive in this ever-evolving digital world.

Most organizations know their website is their primary digital asset; however, your digital portfolio is much wider. The need for accessibility affects almost every aspect of our digital work and communications, everything from our brand to our project-level work. Incorporating digital accessibility best practices reduces the access-to-information barriers and issues.

When considering your portfolio, did you know that the following list of assets should be optimized for digital accessibility?

  • Content, copy, and assets files, including images, videos, podcasts, audio, and more
  • Branding including logos, style guide, color palette, and more
  • Work assets and marketing collateral, including documents, reports, presentations, PDFs, and more, created using:
    • Microsoft suite: Word, Excel, PowerPoint, etc.
    • Google suite: Docs, Sheets, Slides, etc. 
    • Apple suite: Pages, Numbers, Keynote, etc.
    • Adobe suite: InDesign, Illustrator, Acrobat, etc.
  • External communications such as emails, newsletters, event invites, social media posts, and more

This blog is one part of a series of content we have produced on digital document remediation. In addition to this blog, we also offer:

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