Technical Demos: A Powerful Tool for Awareness
Tamman transformed an internal agency’s approach to accessibility through education and information
Do you know what it’s like for people with disabilities to apply for a job? We teamed up with the Diversity and Inclusion team at a housing company to better understand why candidates with disabilities weren’t applying to open positions.
Our client had a very robust design, and a well-thought out information architecture of their website, but had not tested the experience with disabled users. Our team wrote personas, tested, and analyzed a candidate’s experience from the job application through the interview process. We spent time finding the thematic accessibility blockers then demonstrated the user experience on a live call.
The Challenge
Within a highly technical and experienced team of designers, developers and technologists, Tamman’s technical demonstration was tasked with building awareness around the unintentional barriers to disabled job seekers. In addition, we were asked by the DE&I Direction to help build exposure and buy-in with the company’s leadership and across departments regardless of technical background.
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The Solution
- Personas: We developed a range of personas representing individuals with various disabilities to accurately reflect the diverse talent pool our client sought. These personas served as a lens to evaluate the job application process, ensuring it was accessible to everyone.
- Real-Time Feedback: We conducted a live call to stakeholders to demonstrate barriers so that we could answer questions and increase or decrease technical language based on the audience
- Collaborative Approach: We worked across engineering, website, and diversity and inclusion teams to educate about web accessibility
- Hands-On Support: We embedded our technical team with the engineering teams to ensure all issues are resolved
The Result
Many eyes were opened during the demonstration. Once finished, we started working across several areas of the client’s teams to educate and embed accessibility solutions in their future iterations of their brand and product. Some of these on-going solutions-focused teams worked in technical spaces and some were in the physical realm through our partnership, the Sierra-Tamman 360° Collaborative.
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Ableism and Awareness
